A strong marketing tool

effective.tracking records all visits to a website together with the associated parameters such as identifier, date, time, clickpath, referrer or keyword, and allows individual and user-defined analyses.

The data can be accessed through the effective.tracking website, which provides detailed and individually adaptable analytical functions.

Advantages at a glance

Online marketing analysis

• Detailed performance analysis of all online advertising channels, from search engines to catalogues and newsletters
• Information on a website’s reach and level of interest
• Feedback on the website’s resonance with various user groups, such as clients, partners or competitors
• Possibilities for detailed strengths and weaknesses analysis

Marketing support

• Identification of potential new customers
• Notification system in case of interest by existing customers
• Discovery of potential partners
• Identification of new sectors or markets
• Full integration into sales workflow and optional link to CRM/ERP systems
• Intelligent marketing control by mapping of visitors on digital maps