Make sure your message is understood everywhere

The aim of our institute is to provide guidance in the assessment and execution of your global operations. This is why we continuously update our knowledge and constantly refine our methods of intercultural management and marketing.

Our work covers three areas:

Seminars and training

Experienced and qualified trainers provide you or your staff with cross-cultural knowledge that helps develop intercultural action skills. We also emphasize the relationship between intercultural competence and intercultural marketing.

Analysis, evaluation and visualisation of processes

This field of activity deals with the analysis and evaluation of planned marketing measures related to countries, target groups and their expected impact. It enables identifying prior to product launch ambiguous or incomprehensible product names. We also provide insight into sociocultural processes and thus, help you adjust your products and marketing strategies to local preferences.

Cross-cultural design

The third working area covers the subject of semiotics within a cultural context, i.e., the specific backgrounds and terms, in which images, texts and symbols are perceived and expressed within a culture. This knowledge should be integrated in your creative processes from start.

All these working areas are united by the basic understanding of intercultural competence and its relevance to people and businesses. It is our goal to consider all the aspects to successfully manage a global project and the corresponding intercultural activities.